Illamasqua, the British company which creates make-up for the alter ego has named its iconic black Medium Pencil Sophie and £3 of every purchase will go to the charity (RRP £12).

They're also donating £5 from their 4-Colour Powder Eye-Shadow palette (RRP £33.28).

Illamasqua launched in November 2008 as a nighttime make-up brand that empowers both women and men. It launched in Selfridges in London in November 2008, and has recently launched in the Manchester store as part of its UK rollout.